It comes as no surprise that the only person he follows is Beyoncé and he kicks things off with “The Harder They Fall.”
No, your eyes are not deceiving you; Jay-Z is on Instagram. The Rap mogul isn’t one for keeping up with social media like his peers who like to troll others, give inspirational video updates, or share clips of themselves in the studio. Fans have often popped up with accounts dedicated to Hov, some amassing followers into the hundreds of thousands as they post daily about the New York icon.
However, things are changing over in Jay’s camp because today (November 2), the rapper is easing into the holiday season by launching his official Instagram page.
The recent Rock & Roll Hall of Fame inductee has already amassed nearly 900,000 followers, a number that’s sure to grow in the coming days and weeks. The only person that the rapper and mogul is following on the account is his wife, Beyoncé. Jay is also the only person that Beyoncé is following on IG.
Jay-Z’s first post to his new account sees him plugging Netflix’s The Harder They Fall film. The movie, which Jay is a co-producer on, was directed by Jeymes Samuel. It stars Jonathan Majors, Idris Elba, Zazie Beetz, Regina King, Lakeith Stanfield, Delroy Lindo, Deon Cole, and others. Hov also uploaded an IG Story featuring a premiere countdown clock for the film. The movie is set to be available on the streamer in just a few hours.