Grand prize winner in the MTV Base Cypher new season will go home with N1 million, the organizers have said.
The event, sponsored by TomTom, will premier on Sunday, February 27, at 19:00 WAT.
Tagged ‘Freshman Class’, the all-new season will feature a series of thrilling rap battles, amongst different teams.
Speaking about the TomTom sponsorship of the show, Category Manager, Morolake Emokpaire, says “Through the MTV Base Cypher, we are connecting TomTom’s essence of giving consumers the clarity of voice and confidence for expression with the passion point of millions of Nigerians, music.”
“Having kicked off our IMC campaign (Breathe For It) last year, sponsoring the MTV Base Cypher is just one of the many activities we have in store for TomTom. As a music genre that is fun, vibrant, refreshing, and edgy, Rap is an integral part of the Nigerian music culture. It embodies the lyrical uniqueness and expressions of individual talents, and that’s something we connect to as a brand.”
This season’s MTV Base Cypher’s ‘Freshman Class’ will see Africa’s best young, up-and-coming rappers paired up into various groups for a friendly face-off and a chance to win the N1 million grand prize.
Country Manager,/ Paramount Africa, Bada Akintunde-Johnson, said, “Nigeria’s music industry is brimming with refreshing talent. So far, we have seen hip-hop, soul, afro-pop, afro-fusion, and similar genres of music flourish. MTV Base launched the Base Cypher to ensure that while engendering an enabling environment for music artistes, no genre is left behind.”
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