Russian state media accounts, as well as content linking to their sites, will now be demoted across Meta’s platforms globally, the company said Tuesday.
“I can confirm we are demoting content from Facebook pages and Instagram accounts from Russian state-controlled media outlets, and we are making them harder to find across our platforms,” Nick Clegg, Meta’s global affairs president, said in a statement.
The move to apply algorithmic restrictions to Russia-backed media outlets follows a similar move by Twitter announced on Monday. And it follows calls by European Union officials for tech platforms to do more to keep those outlets from being recommended to users.
As with Twitter, Meta already labels accounts that it identifies as being operated by state-run media. The additional steps being announced on Tuesday involve the labeling of links and the down-ranking of both the links and the Russian media outlets’ own accounts.
In the coming days, users who attempt to share links to Russian state media websites will also be shown interstitial warnings on Facebook and Instagram, added Nathaniel Gleicher, Meta’s head of security policy
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