Ferrari unveils its first electric car and it comes with a $640,000 price tag
Ferrari has presented its first fully electric car, marking a high-stakes shift by the luxury sports car maker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for ‘light’, was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater. Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-liter trunk. Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to begin in the fourth quarter of 2026.
“It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome.
The Luce, which amplifies natural vibration sounds from ...









