
SNOW TV NEWS DESK
President Bola Tinubu has renewed his promise to tackle Nigeria’s persistent electricity crisis and reduce the cost of living, insisting that his administration will deliver reliable power through a different approach from the country’s existing privatization model.
Tinubu made the pledge on Tuesday, November 10, 2026, while addressing supporters at an All Progressives Congress (APC) presidential campaign rally in Jigawa State.
Speaking against the backdrop of widespread complaints about poor electricity supply, rising energy costs, and the growing financial burden on households and businesses, the president acknowledged the need for a more effective power system.
“We will lower the cost of living. We will provide reliable power, not the old privatization that is not working. We will provide you with reliable power in this Nigeria,” he told the crowd.
His comments suggest that electricity remains a major issue in the administration’s campaign message, particularly as millions of Nigerians continue to struggle with unreliable power supply and the rising cost of alternative energy sources such as petrol and diesel generators.
For many small businesses, artisans, and manufacturers, inconsistent electricity is more than an inconvenience. It increases operating expenses, reduces productivity, and makes it difficult to remain competitive. Households are equally affected, with many spending a significant portion of their income on fuel, generators, and other alternatives.
Tinubu’s latest promise also brings back memories of his 2023 presidential campaign, when he made a strong commitment to addressing Nigeria’s power challenges.
At the time, he declared that Nigerians should not re-elect him if he failed to provide stable electricity during his first term.
More than three years into his presidency, however, reliable electricity remains an important expectation for Nigerians, with many still waiting to see substantial improvements in the sector.
The president’s criticism of the existing privatization arrangement is also significant. Nigeria handed over electricity generation and distribution to private operators in 2013, hoping that private-sector investment would improve efficiency, expand infrastructure, and ensure a more dependable supply.
However, persistent power shortages, inadequate infrastructure, liquidity challenges, and disagreements between operators and consumers have continued to undermine the system.
While Tinubu has promised a different approach, Nigerians will likely be more interested in the practical details: how his government intends to fix the problems, attract investment, improve transmission and distribution, and ensure that electricity becomes both reliable and affordable.
Ultimately, the success of the promise will not be measured by campaign speeches but by whether ordinary Nigerians and businesses can enjoy more hours of electricity without having to spend heavily on alternative power.

“Sir Bartholomew White Ebe is a Lagos-based media personality, Music Artist, Producer, and a Relationship Coach and independent journalist. With over seven years of experience tracking political developments and cultural shifts in Nigeria, he specializes in local current affairs, grassroots politics, and community-driven reporting across Lagos State. As the founder and chief editor of Snow Multimedia Connect {SNOW TV}, he leads the editorial team to deliver verified, high-impact stories to digital audiences.”
Email: snowmediaconnect@gmail.com


