MMCA Opens Critical Conversation on the Circular Music Industry and the Future of Gospel Music

PRESS STATEMENT

The session will examine how the African music industry can evolve into a more interconnected and sustainable ecosystem where value is continuously created, shared and reinvested across the entire music value chain.

Representing a wealth of experience across music distribution, project management, marketing, talent development and creative entrepreneurship, TENIOLA IBRAHIM , Pioneer of MT Global Agency and Head of Label Service & Project Manager at SongDis, will be one of the industry professionals contributing to the conversation.

The discussion will explore the concept of a Circular Music Industry an industry where artists, labels, distributors, publishers, marketers, media platforms, brands, event organizers, creators and audiences are connected in a system that allows opportunities, knowledge and economic value to circulate across the ecosystem.

LAGOS, NIGERIA 30th of April 2026 The Music Marketing Conference Africa (MMCA) is set to facilitate a thought provoking industry conversation focused on the Circular Music Industry and the Gospel Music Industry, bringing together music executives, artists, marketers, creatives, entrepreneurs and other key stakeholders across Africa’s growing music ecosystem.

For Teniola Ibrahim, the conversation is particularly important as the African music industry continues to experience rapid growth and international recognition.

The future of the African music industry cannot only be about creating successful artists or releasing successful songs. We need to build systems where every part of the ecosystem understands its value, creates value for others and benefits from the growth of the industry. That is what makes the industry truly sustainable.

THE GOSPEL MUSIC INDUSTRY

The session will also place a spotlight on the Gospel Music Industry, exploring the opportunities and challenges surrounding the growth, marketing, monetization and global positioning of Gospel music.

As Gospel music continues to reach wider audiences both within Africa and internationally, the session will consider how stakeholders can build stronger structures around the genre while preserving its message, values and cultural identity.

Teniola Ibrahim will contribute insights from his experience working across the music business ecosystem, particularly on the importance of strategic planning, effective marketing, distribution, project management and creating sustainable pathways for artists and creative businesses.

The conversation will look beyond music creation to examine areas such as digital distribution, streaming, audience development, branding, marketing, publishing, partnerships, live events, technology and sustainable business models for Gospel artists and industry professionals.

BUILDING THE FUTURE TOGETHER

MMCA believes that meaningful progress in Africa’s music industry requires collaboration between different sectors of the ecosystem.

The conference provides a platform for stakeholders to challenge existing models, share practical knowledge, identify new opportunities and develop ideas capable of strengthening the future of the African music business.

The conversation on the Circular Music Industry and Gospel Music Industry is therefore expected to provide valuable perspectives on how the industry can move from individual success stories toward a more connected, sustainable and inclusive ecosystem.

With professionals such as TENIOLA Ibrahim contributing to the discussion, MMCA continues to create space for important conversations that can influence the direction of Africa’s rapidly evolving music industry.