SNOW TV NEWS DESK
Portuguese football superstar Cristiano Ronaldo is taking another major step beyond the football pitch as production begins on his first scripted television series, titled Day 1s.
The 41-year-old Al-Nassr forward announced the development on Thursday, November 12, through his Instagram account, describing the project as an exciting new chapter in his growing entertainment and business interests.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” he wrote.
The series is being developed by UR Marv Studios, the production company Ronaldo co-founded with British filmmaker Matthew Vaughn in 2025.
Unlike a conventional football documentary centered on Ronaldo’s career, Day 1s will explore the business side of British football, with its storyline revolving around the powerful relationships, negotiations, and commercial interests that shape the sport behind the scenes.
British actor Damian Lewis, known for his performances in Homeland and Billions, will play Stanley Dalton, a powerful football agent at the centre of the drama.
Ronaldo will serve as an executive producer and is also expected to make his scripted acting debut by appearing as himself in the series.
The project reportedly has other notable personalities attached, including former Arsenal and France striker Thierry Henry and British rapper Dave, whose real name is David Orobosa Omoregie. Dave previously appeared in the British crime drama Top Boy.
The idea for the series originated with football agent Darren Dein, whose former clients have included Henry.
Although the production team has yet to announce an official release date or broadcasting platform, some scenes have reportedly been filmed in a dressing room at Brentford’s stadium, offering an early glimpse into the football setting of the production.
Ronaldo’s involvement in television production reflects his growing ambition to establish himself beyond his achievements as one of football’s most recognizable figures.
Over the years, the five-time Ballon d’Or winner has expanded his commercial interests into fashion, hospitality, and other investments. His partnership with Vaughn also signals an interest in building a presence within the global entertainment industry.
Meanwhile, reports indicate that the duo are also working on another film project, Stuntnuts, which is expected to feature Hollywood stars Chris Hemsworth and Matt Damon.
While Ronaldo remains an active player for Saudi Arabian club Al-Nassr, Day 1s could introduce audiences to a different side of the football icon, this time as a storyteller and television producer rather than the man scoring goals on the pitch.
“Sir Bartholomew White Ebe is a Lagos-based media personality, Music Artist, Producer, and a Relationship Coach and independent journalist. With over seven years of experience tracking political developments and cultural shifts in Nigeria, he specializes in local current affairs, grassroots politics, and community-driven reporting across Lagos State. As the founder and chief editor of Snow Multimedia Connect {SNOW TV}, he leads the editorial team to deliver verified, high-impact stories to digital audiences.”
Email: snowmediaconnect@gmail.com
